Research

Avail Creative offers a comprehensive research package tailored to each project’s needs. We use reliable, industry-leading data to keep clients informed through every stage of the development process.

  • Our team will perform an audit and review of any pre-existing designs for the product. This includes discovering failure points and ensuring an easy and comprehensive transition.

  • We offer an optional, up-front investigation that yields a more clear picture of the quality of your product idea. This report includes an abbreviated summary of your product-market fit, potential patent conflicts, apparent novelness, existing top competitors, likely design & MFG challenges, consumer MSRP tolerance, industry trends, and much more.

  • We work with you and your team to pinpoint the root problem that inspired the idea. This is a critical, yet often overlooked step of the product design process.

  • Our staff will conduct in-depth industry research to identify target audiences for your product. This includes geographic and demographic exploration and provides marketing insights for licensees, distributors, industry partners, and B2B or B2C customers.

  • Our team will conduct an informal prior art and patent content search using USPTO and Google Patent databases. We will connect clients with a licensed patent agent and/or patent attorney for formal opinions and patent content development.

  • Our staff will determine the level of product-market fit, industry trends, and external drivers that impact downstream sales and branding strategies.

  • Our team will identify and investigate your direct and indirect competitors. When useful, we test and reverse-engineer any competing products to examine their quality, functionality, and user experience.

  • Our team of experts will collaborate with you or your team to identify all project goals, measurement standards, and product requirements.

  • If applicable, our staff will identify necessary regulatory obligations and relay any required validation processes.

  • We identify known critical components and analyze their feasibility for integration into the larger assembly.

  • Our team will provide customer data gathered using targeted nationwide survey tools to identify problem pain points, MSRP tolerance, intended product use, and other critical design drivers.

  • The project development team will review and evaluate all research and create a design strategy.

  • Our team will manage any necessary research related outsourcing needs on a project-by-project basis.